Every business relies on marketing to succeed. But not every business has a dedicated marketing team or in-depth knowledge of how to successfully reach both new and existing customers to increase sales. One common challenge is that each lead is at a different place in your sales funnel - why would ...

Your company’s data is one of its most valuable assets. While the promise of automated machine learning and data mining seem attractive, your company will still need people to help you generate value from data for the foreseeable future.

Is your legacy software buckling under the weight of your data? Digital tools are increasingly becoming inseparable from your business outcomes. Your company is either growing or dying, and data is its lifeblood. Though many organizations see the value of digital transformation, they too often ...

Data is the lifeblood of modern companies and companies are creating more data than ever before. Hospitals now rely on electronic medical records to record and monitor interactions with patients, identify risk factors, and recommend treatments. Retailers utilize purchase data to recommend products, ...

Budgeting is easy for fixed costs and relatively simple for variable costs, as long as you know the drivers of the variable expense, such as number of products sold or parcels shipped.

Top e-commerce companies have the capacity to monitor and understand their business in multiple areas, and their leaders know where they need to improve and where they excel. In today’s competitive business environment, those companies who spend the time asking the right questions about their ...

Two of the most important metrics for evaluating the performance of your business are the average Customer Acquisition Cost (CAC) of your customers and the expected Lifetime Value (LTV) of those customers.